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From:
Kickstarter Blog: Crowdfunding Tips, Stories & Insights
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Superbacker to Creator: Jack Berkenstock’s Journey
https://updates.kickstarter.com/superbacker-jack-berkenstock/
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"I studied a lot of things I backed and learned how to present a project. People don't want to hear eight million paragraphs about your process. It's about what they're getting for their investment," Jack says.
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