Identity ideas ... I've been meaning to write this post for a long time. Taking half a year away from the 389-ds team, and exploring a lot of ideas from other projects has led me to come up with some really interesting ideas about what we do well, and what we don't. I feel like this blog could be divisive, as I really think that for our services to stay relevant we need to make changes that really change our own identity - so that we can better represent yours. So strap in, this is going to b...