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J.C. Penney's New Beauty Concept Is Giving Many Indie Brands Their First Shot At Retail | Beauty Independent
https://www.beautyindependent.com/j-c-penneys-new-beauty-concept-many-indie-brands-first-shot-retail/
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More than 170 beauty brands across the mass, prestige and masstige sectors will debut at 10 J.C. Penney in-store beauty shops and online.
