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How to Use Customers' Personal Networks to Bolster Referral Marketing Strategies | Extole
https://www.extole.com/blog/how-to-use-customers-personal-networks-to-bolster-referral-marketing-strategies/
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People are more willing to accept referrals from their friends and family compared to just listening to what brands have to say. Brands can leverage this to create more impactful referral programs.
