Publishers are feeling the squeeze across organic search lately, and now there’s data to prove just how much Google’s dominance is growing. A new joint study by SparkToro and Datos analyzed Google Search behavior in 2024 so far, with a focus on what happens after users search. The study leveraged a multimillion clickstream panel, which means it was able to track the sequence of clicks from millions of users after they started a search query. This data set is more comprehensive because it ...
