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The trade off of fidelity and convenience in marketing, and how it doomed my favorite company - The Silicon Underground
https://dfarq.homeip.net/the-trade-off-of-fidelity-and-convenience-in-marketing-and-how-it-doomed-my-favorite-company/
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I’m reading a book called Trade-Off, by former USA Today technology columnist Kevin Maney. It’s primarily a marketing book. Maney argues that all products are a balance of fidelity and convenience, and highly favor one or the other. He additionally
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