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From:
Chris Said
(Uncensored)
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You’re probably measuring your treatment effect incorrectly
https://chris-said.io/2021/03/28/youre-measuring-wrong/
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A special thanks to Scott Cunningham and Dean Eckles for helping me clear up my own confusion and inspiring me to write this blog post, and to Scott for his excellent book, which taught me a lot of background for this.
