By which I mean there are deeply problematic assumptions in the very notion of scaling: Scaling changes the rules, and scaling problems exist in both directions. If what you are doing effortlessly scales up, it almost always means it’s egregiously sub-optimal given your present needs. These assertions are all very abstract. I’ll illustrate with several examples, to try and build an intuition for scaling. You most likely already know what I’m saying is true, but you may need reminding th...