Email personalisation is one of the key elements to drive more revenue and increase the customer base, but with increased competition, basic personalization is failing to make the right engagement with the customer. According to Pure360’s research, only 8% of the survey respondents stated that they would like to engage with a retail brand if addressed by their first name. Also, only 7% said that they would like to engage with the brand if they send a birthday email. In such a scenario, you ...
