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Olympics ratings surprise: The Games are big for NBC and Peacock - Los Angeles Times
https://www.latimes.com/entertainment-arts/business/story/2024-08-09/olympics-ratings-win-the-games-are-big-for-nbc-and-peacock
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NBCUniversal's coverage of the Paris Olympics has averaged 32 million viewers, far more than the Tokyo Games, with the help of Simone Biles and Snoop Dogg.
