Ever come to a prospect’s home, take your measurements and ask your questions, then send over a detailed quote, only to never hear back? Of course you have. It’s a fundamental truth that every home services business owner knows very well: Not every lead converts to a customer. That doesn’t make it any less discouraging when the estimate you put all that time into disappears into the ether. But there’s a variety of reasons why a prospect might procrastinate on responding to your estima...
