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Will your new product be the next big thing? Diffusion of Innovation Theory (Explained) | Business Strategy Hub
https://bstrategyhub.com/will-your-new-product-be-the-next-big-thing-diffusion-of-innovation-theory-explained/
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Understand how diffusion of innovation theory works. Learn customer maturity i.e innovators, adopters, majority, laggards during new product launch.
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