This is a work-in-progress draft! Often you’ll see a disorganized collection of ideas labeled as a “strategy.” Even when they’re dense with ideas, these can be hard to parse, and are a major reason why most engineers will claim their company doesn’t have a clear strategy even though all companies follow some strategy, even if it’s undocumented. This chapter lays out a repeatable, structured approach to creating strategy. In it, we’ll cover:
