Now that you have a polished, professional small business website, it’s time to drive some eyes to all your hard work. Search engine optimization, or SEO, is a way to format your website so search engines like Google can read your site, understand your content, and recommend your business through search result pages and rankings. The goal of every business is to land on the first page of Google’s search results. The bulk of your customers find the answers they need in the first few sugges...