The Digital Landscape and Google’s Dominance The internet has always been a vast ocean of information, and search engines have been our compass. From the early days of Altavista and Lycos to the dominance of Google, the way we search and consume information has evolved dramatically. Today, Google stands as the undisputed king of search, commanding a staggering 91% of the search market. But with great power comes great responsibility, and Google’s latest experiment, the “Search Generativ...