Imagine the whirlwind of activity that marked the end of 2022 and the initial half of 2023. The period was characterized by the explosive emergence of ChatGPT and AI integration into search platforms. Now, things seem to have settled down, or so it appears. AI in the digital realm continues to evolve, becoming an indispensable ally to SEO, among other fields. Currently, it’s clear that we’re veering towards a specific course in the search industry – Google’s forthcoming Search Gener...