Whilst Google may not ever reveal the ins and outs of its algorithms, it does, from time to time, provide us with some valuable nuggets of information. In December 2022, significant modifications were made to Google’s E-A-T guidelines, introducing another ‘e’, signifying ‘experience’. This update underscores the significance of incorporating experiential insights into your content In the Search Quality Rater guidelines issued by Google, the term E-E-A-T (experience, expertise, aut...
