The last couple of months have been a wild ride for SEO. We had the last “Helpful Content” update that started in March and didn’t finish until May 19th, 2024. Then there was the “Spam” update also in March. Just to make things a little more complicated, Google rolled out AI overviews in US searches on May 14, 2024. I thought it was time to look back at some of our best practices and see what is still relevant. One of the regular checks we have been doing is a “Freshness Factor”...
