by Nathan Baschez in Divinations Business is filled with physics metaphors: Porter’s “five forces,” Helmer’s “seven powers,” startup accelerators, organizational inertia, wedges, leverage, momentum—I could go on. Businesspeople are attracted to physics jargon because it makes them sound smart. But on a deeper level, it makes the world feel more predictable and in our control. It reminds us that mere mortals have built machines that put men on the moon and bought them safely back...
