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From:
Chris Said
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Optimizing sample sizes in A/B testing, Part I: General summary
https://chris-said.io/2020/01/10/optimizing-sample-sizes-in-ab-testing-part-I/
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A special thanks to John McDonnell, who came up with the idea for this post. Thanks also to Marika Inhoff and Nelson Ray for comments on an earlier draft.
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