“Digiday reported this week that some major players in the adtech industry have started drawing up plans to turn FLoC into something just as invasive as the cookies it’s supposed to quash. In some cases, this means companies amalgamating any data scraps they can get from Google with their own catalogs of user info, turning FLoC from an ”anonymous” identifier into just another piece of personal data for shady companies to compile. Others have begun pitching FLoC as a great tool for fin...
