Recently I read this post -- "Behavioural Science Needs to Return to the Basics" -- and I didn't like it. In this blog post I am going to complain about it. To be clear my complaints are not going to dispute that there are lots of tiresome prigs in academia, that given the general demeanour of academics tiresome moralists tend to be of the liberal left variety, and even less that in work (both ideological and not) there is a lot of slapdash reasoning. All of those claims are certainly true, a...