In 2014, Josh Luciano was one of my apprentices. He started to tell me about a guy named Chris Do who was teaching on the internet very similar stuff as I was teaching privately in my program. Josh suggested that I should do what Chris was doing. The problem was I didn’t know what Chris was doing. At that time, I probably had never even seen a YouTube video. Instagram was just a place I infrequently posted family photos. Few people referred to themselves as “influencers” or “content c...
