Model View Culture confronts “The App You’ve Never Heard Of”: Exploring Western Bias in Tech Media. It is flabbergasting that LINE–an app that beats out Messenger and WhatsApp in Thailand and Indonesia–or WeChat or even Alibaba would ever be so baldly described as “little-known.” Little known to Americans or Europeans? Perhaps, since they were not part of the original target market. But “little known” to millions of people in Asia? Certainly not. This pattern reflects the ...