A few days ago, I found myself attending a pitch by the Consumer Reports Digital Lab for their Data Rights Protocol. At first glance, it’s a great idea! Give organizations a standardized interface for exercising your data rights, which means you can use a simple app to request what data is collected about you, have it deleted, etc. What’s not to love? Turns out, there are some immediate concerns, and some longer-term, more vague issues that need addressing.