Business success or failure is a corollary of a good or bad business plan. It is virtually all down to how you lay out the theory part of your big idea – the factors you took into account and how much resources you allowed on the budget for contingencies. You ought to have sufficient industry knowledge if you are to come up with a practical business plan. You need to know who your potential customers, competitors, and partners are. What are you up against? How far is the market leader and w...
