Marketing is generally unexciting to a ton of engineers, until it brings eyeballs which bring feedback and dollars. Marketing doesn’t have to always be cheesy campaigns or ads, it can often just be surfacing the things your customers actually do want to care about. My favorite type of marketing is when a service sells me on something at the exact time I want it. Here’s a few short tips on some non-traditional marketing that won’t seem sleezy but still can work quite well. Email subscrip...
