If one of the industry lingo terms in title didn’t make your skin crawl a little then I need to try harder. At the same time you’ve probably heard someone use one of them in a non-trolling way in the last month. All three of these can often actually mean the same or similar things, it’s just people approach them differently from their world perspective. Personas don’t have to be marketing only speak, and data science doesn’t have to be only for stats people. My goal here is to simpl...
