Often when you’re tracking a metric for the first time you take a look at your average. For example what is your ARPU - Average Revenue Per User. In theory this tells you if you can acquire new user how much you’ll make off that user. Or maybe what’s your average life time value of a customer. Yet, many that are more familiar looking and extracting meaning from data median or a few different looks at percentiles can be much more meaningful. And while you can very easily get the AVG in P...
