I recall extremely early stage where you’d build a feature, realize it was awesome, then the next day write a blog post for it. At some point you start to move from that to more coordinated launches. A larger coordinated launch allows you to reach a bigger audience, can lead to bigger deals, and help expand your overall market. But perhaps more importantly by the time you hit full launch you’ve message tested and ensured it’s going to resonate in the way you expect. The process itself w...
