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What is the Van Westendorp Price Sensitivity Meter? (PSM)
https://visionone.co.uk/research-glossary/pricing-research-van-westendorp-price-sensitivity-meter-psm/
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The Van Westendorp pricing technique, also known as the Price Sensitivity Meter (PSM), is a market research technique used to determine the optimal price point for a product using consumer price preferences and perceptions.
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