I wrote this post based on notes for a proposed “lunch and learn” session. Illness got in the way, so rather than let those notes sit on the shelf, I’ve cleaned them up to share here. Many points were intended to be (provocative) conversation prompts rather than statements, so a few parts are light on evidence or end with a question. --- In the first half of 2023, A manifesto for applying behavioural science was published in Nature Human Behaviour. Written by the head of the North Ameri...