I avoid using the word “care” when I talk about accessibility, and I believe that part of my success in reaching engineers is that I have avoided that word. I try to avoid all emotion words, really. Many web developers/software engineers get really upset if you use the word “care”, because in doing so, you’re implying some shortcoming on their end if they do not. And heavens forbid a software engineer being forced to face a shortcoming…or a feeling. It is, as memes would suggest, ...
