Redirects can account for a significant share of direct traffic so taking a few minutes to optimize them is worthwhile. Using Cloudfront & S3 for redirects will improve responsiveness, reduce server load and improve management (since they are managed via aws-cli or the console). Let’s say you have a typical .htaccess redirect like this. RewriteEngine On ### re-direct to www RewriteCond %{HTTP_HOST} !^www\. [NC] RewriteRule ^(.*)$ http://www.%{HTTP_HOST}%{REQUEST_URI} [R=301,L] Or worse, it ...