Recently I listened to the audiobook of The Unicorn Project by Gene Kim. In the past, I’ve recommended its predecessor, The Phoenix Project, to multiple people, albeit reluctantly and tinged with embarrassed explanations about the format—the “business novel.” The author, Gene Kim, presents his thesis as a fictional narrative constructed solely to serve that end. The Ur-book in this genre is The Goal, which lives on more than one list of the best business books.
