Note: this article gets into politics towards the end. If you have a sensitivity towards that, I suggest not reading this one, or at least stopping before you reach the last heading (“The power and responsibility of designing culture”). When I started my own agency SuperFriendly in 2012, I was the CEO—but only in the way that, in any 1-person business, that person is the CEO, and the janitor, and the receptionist, and the accountant, and the everything that the business needs. I’ve he...
