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eCPM, RPM, RPS – What Does it all Mean, and Why Does it Matter?
https://www.adnimation.com/ecpm-rpm-rps-what-does-it-all-mean-and-why-does-it-matter/
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Learn the differences between eCPM, RPM, and RPS to optimize your ad strategy. Discover which metrics matter most for maximizing revenue, from ad efficiency to session engagement, and gain insights on improving your publishing performance.
