Login
From:
Recast
(Uncensored)
subscribe
Adstocks: Accounting for the Lagged Effect of Advertising - Recast
https://getrecast.com/adstock-rates/
links
backlinks
Roast topics
Find topics
Find it!
A core problem to solve when doing MMM is handling how the results from a previous period carry over into the next period. Let's explore it.
