I watched this video in which Colby Fayock explains how ButterCMS works. I really like the concept (and looks) of ButterCMS. However… at 5:19 minutes and at 25:33 minutes Colby edited out the wait for the deploy on Vercel. I wrote about deployment delays before. I think it is critical to have instant deploys and so does Kyle Matthews (CTO of Gatsby). If Colby would have deployed to Gatsby Cloud, instead of Vercel, the deploy should have been instant due to Reactive Site Generation.