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A Snowball Effect: How Cold Harbin Became the Hottest Place in China | What's on Weibo
https://www.whatsonweibo.com/a-snowball-effect-how-cold-harbin-became-the-hottest-place-in-china/
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Part of Harbin's enormous success can be attributed to a snowball effect, but the hype is also the result of a well-coordinated campaign.
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