In the rapidly evolving digital landscape, the metaverse has emerged as a groundbreaking frontier for brands to connect with consumers in unprecedented ways. With 52% of online brand discovery happening through social media channels, the potential for brand visibility and engagement in metaverse platforms is immense. Moreover, as 69% of consumers believe that brands should be accessible in the metaverse, it’s clear that establishing a presence in virtual worlds is becoming not just an optio...
