In a year with many twists and turns, the significance of one event may outlast its hype, namely, Mark Zuckerberg’s rebranding of Facebook as ‘Meta’, to coincide with the launch of the ‘Metaverse’, as the main platform for its future development. The event, which took place at the end of October 2021, was notable in two ways from a business standpoint. First, it mirrored Google’s 2015 self-transcendence into ‘Alphabet’, especially with the comparably more abstract name, which ...
