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How TikTok is Driving Korean Cosmetics Trend Worldwide- House of Marketers
https://www.houseofmarketers.com/tiktok-korean-cosmetics-brands/
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Learn the Korean cosmetics marketing strategy. We explore how Korean skincare brands Laneige, TitTir, and Beauty of Joseon have found viral success on TikTok using the platform’s influencer culture and algorithm.