Most ecommerce blogs are a little bit shit. I said it. A lot of the time, SEOs, site owners and copywriters fall into the trap of churning out informational content for the sake of it - producing 10 pieces of blog content a month and calling it a strategy (spoiler alert: it’s not). Other times, we fall into the trap of creating “ultimate guides” - blog posts thousands of words long that make wild claims about offering users “everything they need to know” about a topic. All while sim...
