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Capgemini
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Generative AI and the evolving role of marketing: A CMO's playbook - Capgemini
https://www.capgemini.com/insights/research-library/cmo-playbook-gen-ai/
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Almost 60% of organizations are implementing or exploring generative AI in marketing, and three quarters of organizations have either already allocated budget to integrate generative AI into marketing, or plan to do so in the next six months
