Download the PDF version of this White Paper By: John Goodman, Sally Hurley, Thomas Hollmann and Scott Broetzmann Researchers have correctly focused the bulk of customer experience (CX) measurement resources on the dissatisfied end of the continuum. John Goodman and Marc Grainer of Customer Care Measurement & Consulting’s (CCMC) team led the original White House-sponsored […] The post Little Things Mean A Lot first appeared on Customer Care Measurement & Consulting.
