Read Full Article Download PDF Updating the definition of the voice of the customer By John Goodman, David Beinhacker, Scott Broetzmann Editor’s note: John Goodman is vice chairman, David Beinhacker is director of research and Scott Broetzmann is president and CEO, at Customer Care Measurement and Consulting, an Alexandria, Va., firm. The term voice of the customer […] The post Searching For A Clearer Voice first appeared on Customer Care Measurement & Consulting.
