In Jim Collins’ Great by Choice, he develops the concept of Fire Bullets, Then Cannonballs. His premise is that you should cheaply test new ideas before fully committing to them. Your organization can only afford firing a small number of cannonballs, but it can bankroll far more bullets. Why not use bullets to derisk your cannonballs’ trajectories? This chapter presents a series of concrete techniques that I have personally used to effectively refine strategies before reaching the cannonb...
