New York Liberty player Jonquel Jones at the WNBA 2024 Finals Game 3. (Photo: John Mac, https://www.flickr.com/photos/johnmac612/54073113350/) 2024 was a banner year for women’s sports sponsorships. The average share of brands’ marketing budgets spent on women’s sports rose 120% this past year, according to a survey by Sports Innovation Lab. Some of that increase […]
