McDonald's Szechaun Sauce announcement The #SzechuanSauce fiasco with McDonald’s is a very interesting (successful ?) example of scarcity marketing and targeting intellectuals for generating bandwagon effect. Some BG : Rick and MortyBuy, a science fiction animated show with the philosophy of cosmic pessimism, existentialism, nihilism, absurdism etc. and is hugely successful. Which by itself is very interesting, considering products aimed at intellectual population alone is seldom success...
